Dmytro Makarov, a Kyiv-born entrepreneur now leading his business from London, has grown his marketing agency into a global player with more than 100 employees and campaigns for top-tier brands such as BMW, Intel, NIVEA, and Domino’s. With over 500 projects completed and a collective reach surpassing 2.6 billion people, Makarov credits his success to a clear personal philosophy: GMG – Grind. Mastery. Growth.
His philosophy has guided him from his early start in esports marketing to establishing a company that puts measurable results ahead of surface-level statistics. “I do not believe in numbers for the sake of numbers; my focus is on effectiveness, engagement, and long-term strategy,” he says. That perspective has set his agency apart in an industry often dominated by short-term metrics.
AI as a Tool, Not a Replacement
Artificial intelligence has become central to the agency’s operations, but Dmytro Makarov insists it should enhance, not replace, human work. “I am absolutely confident that artificial intelligence is a powerful tool that is already transforming marketing and will shape its future. But it is important to add: it is a tool, not magic. Its effectiveness directly depends on who uses it and how,” he explains.
His team has built an AI-powered platform to handle influencer marketing. The system applies machine learning to analyze audiences, create personalized outreach, and automate interactions with creators. “What used to take days now takes minutes; and that is not just convenient, it is becoming the standard,” Makarov says.
Still, he warns brands against handing everything over to automation. “You should not hand over your brand voice, tone of communication, or strategic decisions entirely to AI,” the entrepreneur says. “When it comes to empathy, brand values, ethical boundaries, or complex communication with real people, the decision should be made by a human.”
Campaigns Built on Data and Culture
Dmytro Makarov’s agency designs campaigns that mix data-driven precision with cultural awareness. From influencer collaborations on TikTok and YouTube to large-scale PPC and SEO projects, the team operates across digital platforms, often producing interactive ads, videos, and custom animations.
Every campaign starts with research. Teams conduct competitor analysis, map out ROI forecasts, and develop segmented funnels. Along the way, they A/B test creative concepts, refine audience targeting, and measure performance in real time. This balance of creativity and data is where the GMG mantra comes into play: consistent effort, skill development, and scalable outcomes.
Makarov credits cultural understanding as a key factor in reaching audiences effectively. Whether tailoring content for European markets or creating region-specific campaigns in Ukraine, he believes success depends on respecting local perspectives.
A Philosophy for What Comes Next
As brands adapt to a fast-changing digital landscape, Makarov stresses that long-term success will come from investing in people as much as tools. “The worst thing you can do is blindly copy someone else’s templates from ChatGPT or automate processes without understanding them. AI is not a replacement for an expert, it is an amplifier,” he says. “That is why companies should invest not just in tools, but in people who know how to use them effectively.”
For Dmytro Makarov, the future of marketing lies in a mix of human expertise, cultural sensitivity, and adaptive technology. While digital platforms evolve daily, his philosophy remains steady: grind for progress, master your craft, and build growth that lasts.
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